HOW-TO GUIDE

The editors of Target Marketing have brought together a group of contributors who make it their business to help companies directly market their products and services effectively, profitably and by the numbers. Our guest authors take complicated processes, boil them down to their essence and put this knowledge in your hands. ($24.95)

Order more than 6 how-to guides in any combination to receive discounted pricing. The more you order, the bigger the discount. Discounts will be reflected at check-out.

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Do numbers make you nervous? If so, you're not alone. The Secrets of Direct Marketing Arithmetic is Target Marketing's #1 selling How-to Guide. Hundreds of readers have purchased this 32-page special report that is packed with the nuts and bolts of direct marketing arithmetic.

Inside the Pages of The Secrets of Direct Marketing Arithmetic

Bob Hacker contributes six powerful direct marketing calculations that are so easy you can do them on a cocktail napkin in "Direct Mail Arithmetic the Easy Way."

"Lifetime Value 101," by Alan Weber, shows you how to spend wisely to acquire customers and includes two easy-to-use worksheets for your own calculations.

Don't let space advertising eat up your budget; understand the numbers involved with Timothy Finley's "Getting Names Off-the-Page."

Plus, there's Gary Hennerberg's "The Arithmetic of Getting Leads" and more.