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Product Spotlight
Cracking the QR Code


Who’s not talking about QR codes lately? Since appearing on the US marketing scene two years ago, QR codes have revolutionized the way businesses promote their products and brands. So what exactly is this stamp sized, abstract art-looking module? And how can your business benefit from it? Cracking the QR Code outlines how to seamlessly incorporate QR codes into your marketing campaign!

Cracking the QR Code helps you navigate your way through this up and coming technology, which has been labeled the “direct link between print and the internet.” In the past year alone, QR codes have skyrocketed in popularity ... it’s difficult to ignore this rising trend in marketing strategy. Don’t get left behind; order your copy of Cracking the QR Code today.
$47.00

 
Notable on the Bookstore

PURLs for Profit

(PDF Format) Your everything-you-need-to-know guide to personalized URLs, including: Best Practices on why they work, campaign strategy, ...
$47.00


Variable Data Printing Case Studies

(PDF Format) Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns. If you’re thinking about purchasing ...
$47.00




Web-to-Print Primer

Do you want to know how to weigh the pros and cons of whether to build your own solution or license one from a vendor? Do you have any idea ...
$40.00


Lean Printing: Pathway to Success

In today’s competitive environment, it is mandatory for printers to find new ways to reduce costs, waste, and setup time while adding value ...
$40.00


Direct Mail Pal

If you’re going to read one book on direct mail, this comprehensive yet accessible book is it. A smart, thorough exploration of the world of ...
$30.00


Best Sellers
1. Direct Mail Pal
$30
2. Print Production Scheduling Primer
$40
3. Prospecting & Overcoming Sales Objections
$9.95
4. PURLs for Profit
$47
5. Build Your Graphic Arts Selling Skills
$9.95
6. Managing Print Production
$24.95
7. Strategic Positioning: Making the Transition To a Technology-Based Print Business
$39.95
8. Lean Printing: Cultural Imperatives for Success
$40
9. Managing by the Numbers: Key Benchmarking Metrics for Printers
$30.00
10. Lean Printing: Pathway to Success
$40