Product Spotlight

By T.J. Tedesco, Terry Woods, Ken Boone, and John Leonard
If you’re going to read one book on direct mail, this comprehensive yet accessible book is it. A smart, thorough exploration of the world of direct mail, Direct Mail Pal: A Direct Mail Production Handbook casts light on every corner of the direct mail process, including direct mail planning, preproduction, production, and postproduction procedures. It strikes a perfect balance between being detailed yet not overly technical. ($30)

by Harris DeWese
The Adventures of the Mañana Man – Book II contains 51 of Harris DeWese’s greatest columns from Printing Impressions magazine. With the Mañana Man’s help, you’ll learn how to deal with the inevitable challenges within the printing industry while gaining invaluable insight into successful sales, customer service and leadership techniques – all with a dash of inspiration and humor. ($24.95)

by Harris DeWese
You’ll laugh, you’ll cry, you’ll learn – and you’ll sell more then ever before with the aid of The Adventures of the Mañana Man – Book III. Here, you’ll find 52 of Harris DeWese’s most outrageous columns from Printing Impressions magazine. Let the Mañana Man guide you through adversity, provide you with priceless sales tools and inspire you to succeed in your printing business. ($24.95)

This package includes Harris DeWese's latest releases:

The Adventures of the Mañana Man – Book II and The Adventures of the Mañana Man – Book III

Save $9.95 when you buy both! ($39.95)