The least surprising statement you’ll read in this book:

This is the twenty-first century.

If you’re aware of the fundraising ramifications of that statement, you also are aware of the difference between the fundraising ambiance of the kinder, gentler 1980s and 1990s. Oh, certainly the nonprofit world was competitive, but the competition didn’t include the World Wide Web.

This is a deep-into-twenty-first-century book, attacking the deep-into-twenty-first century not-for-profit climate. So yours is a 501(c)(3) and theirs isn’t? Big deal. Do your best donors and potential donors regard that fact as attention-getting and relevant?

If you love to read letters from donors, take inbound phone pledges, and get caught up in the interaction between your organization and the donors who share your passion, then you're a direct-response fundraiser. But you also know we deal with process-driven media. So when it comes time to design or launch a campaign, mediocre planning or execution won't cut it. This book is a series of short essays culled from Tom Hurley's column in FundRaising Success' magazine, with thoughts and tips to help your next donor effort.

Order more than 6 how-to guides in any combination to receive discounted pricing. The more you order, the bigger the discount. Discounts will be reflected at check-out.

6 - 9 guides - $19.95 each
10 - 39 guides - $14.95 each
40+ guides -- Please call 800-777-8074 (Outside the U.S.
215-238-5482) for custom pricing

HOW-TO GUIDE

The Better Letter: Essential Tips for Effective Fundraising Copy is a timeless guideline that will both teach and reinforce the basics, making it useful for anyone who writes copy for nonprofit fundraising, no matter if you work for a nonprofit organization, for a fundraising agency/consultancy or for yourself, and no matter how long you've been in the business.

Order more than 6 how-to guides in any combination to receive discounted pricing. The more you order, the bigger the discount. Discounts will be reflected at check-out.

6 - 9 guides - $19.95 each
10 - 39 guides - $14.95 each
40+ guides -- Please call 800-777-8074 (Outside the U.S.
215-238-5482) for custom pricing