The low costs, infinite possibilities and fast response times make e-mail a natural test medium and allow marketers to optimize their creative, list and offer in record time. Find examples of e-mail campaigns that combine the best practices of lists, offers and creative!

Order more than 6 how-to guides in any combination to receive discounted pricing. The more you order, the bigger the discount. Discounts will be reflected at check-out.

6 - 9 guides - $19.95 each
10 - 39 guides - $14.95 each
40+ guides -- Please call 800-777-8074 (Outside the U.S.
215-238-5482) for custom pricing

A Web page is like a Broadway show. You HAVE to grab and wow your audience in the first few seconds. On a website, you don’t do it with song and dance ... you do it by getting your audience to read your headline and think, “YES! This is exactly what I want!” With Nick Usborne’s Million-Dollar Secrets to Online Copywriting, you'll get the tools you need to create blockbuster Web copy that sells.

This booklet lays out the ground rules that have been established for privacy thus far, and attempts to bring together some of the creative principles that have been established. The most important one that comes from the direct mail world: test, test, and test again! The low costs, infinite possibilities and fast response times make e-mail a natural test medium and allow marketers to optimize their creative, list and offer in record time. A guide to a fast-evolving medium, including articles on "Defining Opt-in E-mail," "Choosing E-mail Lists," "Enhancing E-mail Creativity"…and more! Get the low-down from our experts.

Order more than 6 how-to guides in any combination to receive discounted pricing. The more you order, the bigger the discount. Discounts will be reflected at check-out.

6 - 9 guides - $19.95 each
10 - 39 guides - $14.95 each
40+ guides -- Please call 800-777-8074 (Outside the U.S.
215-238-5482) for custom pricing