Marketers and their senior-level managements have been looking for new rules and measurements to use in the new world of measurable performance. Accountable Marketing is the new rulebook for that new world.

Basics of Print Production provides an overview of the steps required to make a creative concept into a printed piece. Being aware of the basics of a process helps everyone who is involved recognize the time and cost factors as well as the influence of each decision or step on the overall process. This book provides the reader with practical tips and guidelines on each step in the production process.

The late Gene Schwartz used to marvel that people came to him regularly to say they directly credited Breakthrough Advertising with their making millions of dollars.

That's when Gene realized his book was about much more than just "advertising." It's about a way to develop an entirely new market for a new or an old product. It involves a number of clearly defined steps. Breakthrough Advertising shows you every single one of those steps.

Good, reliable market information, based on good, reliable marketing research, is more important than ever to businesses of every size and description. But nowhere is it more critical than in the business-to-business marketplace.

In the business arena, the products and services are often more complicated and more expensive than those marketed to consumers at home. As a result, a multi-step marketing strategy must be employed. You'll find that this guide covers everything from offer/list selection, telemarketing, and program creation to lead funneling, media integration and marketing strategy for the business-to-business marketing community.

Order more than 6 how-to guides in any combination to receive discounted pricing. The more you order, the bigger the discount. Discounts will be reflected at check-out.

6 - 9 guides - $19.95 each
10 - 39 guides - $14.95 each
40+ guides -- Please call 800-777-8074 (Outside the U.S.
215-238-5482) for custom pricing

Find countless tips and insights from B-toB marketing experts in this collection of articles on how to manage a successful lead generation program.

Order more than 6 how-to guides in any combination to receive discounted pricing. The more you order, the bigger the discount. Discounts will be reflected at check-out.

6 - 9 guides - $19.95 each
10 - 39 guides - $14.95 each
40+ guides -- Please call 800-777-8074 (Outside the U.S.
215-238-5482) for custom pricing

The editors of Catalog Success have pulled together tips and tactics to help you refine your catalog's production process. Learn how to select paper and printers, ensure color quality, improve a digital workflow, boost the efficiency of your next photo shoot, reduce costly production errors, save time and money on printing costs, and more!

Order more than 6 how-to guides in any combination to receive discounted pricing. The more you order, the bigger the discount. Discounts will be reflected at check-out.

6 - 9 guides - $19.95 each
10 - 39 guides - $14.95 each
40+ guides -- Please call 800-777-8074 (Outside the U.S.
215-238-5482) for custom pricing

If you’re going to read one book on direct mail, this comprehensive yet accessible book is it. A smart, thorough exploration of the world of direct mail, Direct Mail Pal: A Direct Mail Production Handbook casts light on every corner of the direct mail process, including direct mail planning, preproduction, production, and postproduction procedures. It strikes a perfect balance between being detailed yet not overly technical.

Energize your knowledge of direct marketing quantification and take your business to a new level of profitability and success. Gary Hennerberg has developed the formulas, analyses and models revealed in this book from over 25 years of experience working with blue-chip direct marketing companies. With this book, you will have the resources and insight to establish your course, quantify your objectives, measure your effectiveness, and use extra tools to increase your profitability. Fourteen chapters are packed with how-to information that’s easy to read and practical to apply to any direct marketing business.

The only published source of comprehensive information of top direct mail users in the U.S., including names, addresses and phone and fax numbers of their key personnel. With nearly 5,000 major mailers, this comprehensive directory shows if mailers are using color, carrier sorting, the dimensions and number of pages of their latest mailings, and more. It also indicates which direct marketers are using international mail, electronic media, and telemarketing. Published annually, this directory is a must-have for anyone related to the direct mail industry.

The low costs, infinite possibilities and fast response times make e-mail a natural test medium and allow marketers to optimize their creative, list and offer in record time. Find examples of e-mail campaigns that combine the best practices of lists, offers and creative!

Order more than 6 how-to guides in any combination to receive discounted pricing. The more you order, the bigger the discount. Discounts will be reflected at check-out.

6 - 9 guides - $19.95 each
10 - 39 guides - $14.95 each
40+ guides -- Please call 800-777-8074 (Outside the U.S.
215-238-5482) for custom pricing

As we rapidly enter the Post-Advertising Age, marketers are scrambling to find new ways to engage their brands with customers, amid the growing realization that the old ways are dead. If intrusion is dead and consumers are in control, Get Content. Get Customers. brilliantly manages the feat of combining the theory of engaging customers through content marketing along with alarmingly simple and practical approaches to doing it.

This report is about money and how direct mailers are saving a lot when they play by two sets of rules…keep lists up-to-date and accurate…and present mailings to the USPS in the forms they require. Getting it right is hard, tedious work. But it is every bit as important as the offer, the creative, the printing. This special report can mean the difference between breakeven and profitability, or profits and obscene profits!

Order more than 6 how-to guides in any combination to receive discounted pricing. The more you order, the bigger the discount. Discounts will be reflected at check-out.

6 - 9 guides - $19.95 each
10 - 39 guides - $14.95 each
40+ guides -- Please call 800-777-8074 (Outside the U.S.
215-238-5482) for custom pricing

The least surprising statement you’ll read in this book:

This is the twenty-first century.

If you’re aware of the fundraising ramifications of that statement, you also are aware of the difference between the fundraising ambiance of the kinder, gentler 1980s and 1990s. Oh, certainly the nonprofit world was competitive, but the competition didn’t include the World Wide Web.

This is a deep-into-twenty-first-century book, attacking the deep-into-twenty-first century not-for-profit climate. So yours is a 501(c)(3) and theirs isn’t? Big deal. Do your best donors and potential donors regard that fact as attention-getting and relevant?

If you love to read letters from donors, take inbound phone pledges, and get caught up in the interaction between your organization and the donors who share your passion, then you're a direct-response fundraiser. But you also know we deal with process-driven media. So when it comes time to design or launch a campaign, mediocre planning or execution won't cut it. This book is a series of short essays culled from Tom Hurley's column in FundRaising Success' magazine, with thoughts and tips to help your next donor effort.

Order more than 6 how-to guides in any combination to receive discounted pricing. The more you order, the bigger the discount. Discounts will be reflected at check-out.

6 - 9 guides - $19.95 each
10 - 39 guides - $14.95 each
40+ guides -- Please call 800-777-8074 (Outside the U.S.
215-238-5482) for custom pricing

On the surface, managing a direct mail campaign seems easy. However, making sense of the different steps and ensuring that things get done when and how they are supposed to is a mammoth task. That's where Scott's guide, informed by his experience that stretches over nearly 30 years and more than 5,000 mailings, is invaluable. Mailings Made Easy is the first step-by-step, checklist based system for producing flawless mailings quickly and economically. (Format: PDF DOWNLOAD)

Note: You must have Adobe Acrobat Reader in order to read Mailings Made Easy, which is in PDF format

Production Measurement & Control Techniques for Commercial Printing Environments

Managing Print Production is a collection of some of Roger Dickeson's most popular and important columns concerning production measurement and control. Both as an expert and student of the industry, Dickeson asks the tough questions and brings thought-provoking answers to the subject of printing productivity.

This booklet should serve as a guide for printers looking to improve their company's productivity and streamline its processes.

In Method Marketing, Denny Hatch describes how eight multi-million dollar businesses were built by men who discovered the secret of getting inside the heads and under the skin of the customers—who thought how they thought, felt what they felt—and pounded home the seven key emotional drivers that change human behavior: flattery, fear, greed, anger, guilt, exclusivity and salvation.

MILLION DOLLAR MAILING$ are just that: long-running consumer and business direct mail packages that have proven themselves successful over the years by bringing in millions of customers and tens of millions of dollars in revenues. The mailings chosen for this book are not somebody's favorites. They were chosen by one judge only—the marketplace. Every mailing shown and described actively hauled in profits for three or more consecutive years.

How can you create your own Million Dollar Mailing$? The best way is to study these hugely successful direct mail packages. . . commit the techniques and rules to memory. . . and then go and do likewise.

A Web page is like a Broadway show. You HAVE to grab and wow your audience in the first few seconds. On a website, you don’t do it with song and dance ... you do it by getting your audience to read your headline and think, “YES! This is exactly what I want!” With Nick Usborne’s Million-Dollar Secrets to Online Copywriting, you'll get the tools you need to create blockbuster Web copy that sells.

To be successful in such a competitive market--one that continues to grow, change and only get tougher--marketers need to stay on their toes. In this brand new guide, you will find straightforward, useful information that will help you focus your paid search efforts for better ROI. Stay ahead of the marketing game and get the most bang for your paid search buck with The Secrets of Paid Search.

Order more than 6 how-to guides in any combination to receive discounted pricing. The more you order, the bigger the discount. Discounts will be reflected at check-out.

6 - 9 guides - $19.95 each
10 - 39 guides - $14.95 each
40+ guides -- Please call 800-777-8074 (Outside the U.S.
215-238-5482) for custom pricing

A legendary book on successful direct-mail marketing and advertising by the late direct-mail marketing giant Dick Benson—has just been republished by Bottom Line Books.

Secrets of Successful Direct Mail is about everything Dick Benson learned in 40 years in the business. How valuable is this information?
($39.95)

HOW-TO GUIDE

The U.S. Hispanic market is ready, waiting to be tapped. But you need the right tools. In this guide you’ll find information useful-and even downright necessary-for getting your mailing into the hands of responsive Hispanics.

Order more than 6 how-to guides in any combination to receive discounted pricing. The more you order, the bigger the discount. Discounts will be reflected at check-out.

6 - 9 guides - $19.95 each
10 - 39 guides - $14.95 each
40+ guides -- Please call 800-777-8074 (Outside the U.S.
215-238-5482) for custom pricing

Strategic Catalog Marketing is not just another "how-to" book about direct marketing. Stephen Lett wrote this book about catalog marketing especially for catalogers. This book is a practical guide, written with you, the catalog marketer, in mind.

You'll find...Step-by-step instructions on how to develop a circulation plan...How to execute a mail plan...How to analyze your business...and much more!

Find crucial guidance in your quest to start, build and/or grow exponentially your catalog and online business.

Street Smart Direct Marketing is a distillation of Lee Marc Stein's 40 years of experience in corporate direct marketing management positions, offering advice on direct marketing management, branding, financial aspects, lists and media, and improving lifetime value, among other topics. With Stein's guidance on involvement, humor, long vs. short copy, sins and mistakes, using anger, and much more, this book delivers what you need to know about direct response copywriting.

Writing sales letters is like playing the piano. Easy to do poorly; extremely difficult to do well. Most marketers are good at writing mediocre sales letters. Michael Masterson can make you great at writing letters that compel your prospective customers to order your products and send you their checks. The Architecture of Persuasion will provide you an understanding of Michael Masterson's most important secrets.

HOW-TO GUIDE

The Better Letter: Essential Tips for Effective Fundraising Copy is a timeless guideline that will both teach and reinforce the basics, making it useful for anyone who writes copy for nonprofit fundraising, no matter if you work for a nonprofit organization, for a fundraising agency/consultancy or for yourself, and no matter how long you've been in the business.

Order more than 6 how-to guides in any combination to receive discounted pricing. The more you order, the bigger the discount. Discounts will be reflected at check-out.

6 - 9 guides - $19.95 each
10 - 39 guides - $14.95 each
40+ guides -- Please call 800-777-8074 (Outside the U.S.
215-238-5482) for custom pricing

The Bill Jayme Collection: Master of Direct Mail Marketing is the first and only comprehensive collection of the greatest DM control packages ever written by the late Bill Jayme—dubbed "the magazine industry's master solicitor" by The New York Times Magazine—and designed by his partner, graphic artist Heikki Ratalahti. With this never-before-published collection of Bill Jayme direct mail packages in your hands, you'll:
... Master little-known copy and design principles
... Possess a swipe file full of offers, headline ideas, and copy
... Ignite your creativity and gain inspiration
... Start each new copywriting assignment with greater confidence and nail the ideal creative approach faster and easier.

The Bill Jayme Collection includes 11CDs (plus 1 bonus DVD) containing 210 individual direct mail efforts for 138 publications in PDF format, indexed by category and completely searchable. With this invaluable collection, the perfect idea is as close as your swipe files.

The Business of Database Marketing covers all the bases for the typical business reader. It even includes a catalog of the 37 “Best Practices” and a roundup of some of the major “Dos and Don’ts” in making business sense of the world of database marketing. It will be the one easy-to-read and easy-to-understand guide for putting database marketing and customer relationship management to productive use for every business.

Among the topics discussed in this special report are testing fundamentals, different ways to test and tips and secrets to analyzing test results.  Many of the authors have spent their entire careers trying to beat the long-time control package.

Order more than 6 how-to guides in any combination to receive discounted pricing. The more you order, the bigger the discount. Discounts will be reflected at check-out.

6 - 9 guides - $19.95 each
10 - 39 guides - $14.95 each
40+ guides -- Please call 800-777-8074 (Outside the U.S.
215-238-5482) for custom pricing

HOW-TO GUIDE

The editors of Target Marketing have brought together a group of contributors who make it their business to help companies directly market their products and services effectively, profitably and by the numbers. Our guest authors take complicated processes, boil them down to their essence and put this knowledge in your hands. ($24.95)

Order more than 6 how-to guides in any combination to receive discounted pricing. The more you order, the bigger the discount. Discounts will be reflected at check-out.

6 - 9 guides - $19.95 each
10 - 39 guides - $14.95 each
40+ guides -- Please call 800-777-8074 (Outside the U.S.
215-238-5482) for custom pricing

This booklet lays out the ground rules that have been established for privacy thus far, and attempts to bring together some of the creative principles that have been established. The most important one that comes from the direct mail world: test, test, and test again! The low costs, infinite possibilities and fast response times make e-mail a natural test medium and allow marketers to optimize their creative, list and offer in record time. A guide to a fast-evolving medium, including articles on "Defining Opt-in E-mail," "Choosing E-mail Lists," "Enhancing E-mail Creativity"…and more! Get the low-down from our experts.

Order more than 6 how-to guides in any combination to receive discounted pricing. The more you order, the bigger the discount. Discounts will be reflected at check-out.

6 - 9 guides - $19.95 each
10 - 39 guides - $14.95 each
40+ guides -- Please call 800-777-8074 (Outside the U.S.
215-238-5482) for custom pricing

How do you find or create the best lists for your particular product and offer? This handy booklet covers finding the right list broker…using 'data cards' to your fullest advantage…enhancing and cleaning lists…and how to make even marginal lists profitable to mail.

Order more than 6 how-to guides in any combination to receive discounted pricing. The more you order, the bigger the discount. Discounts will be reflected at check-out.

6 - 9 guides - $19.95 each
10 - 39 guides - $14.95 each
40+ guides -- Please call 800-777-8074 (Outside the U.S.
215-238-5482) for custom pricing

As consumers become more resistant to direct sales appeals, white papers are increasingly alluring. This exciting new book is the first to tell marketers across the industry how to create effective white papers using a variety of media, all the while building successful marketing campaigns to create interest, generate leads, build relationships, and ultimately drive sales.

Smart trade show and event management can be a company’s most important success generator—if they are planned, strategized and managed properly. Trade Show and Event Marketing can be your guidebook to that marketing success.

Lists, offer and creative are important elements in the success of a direct mail campaign, but so are postage and printing. This guide details the most effective list hygiene practices, tips for working with your lettershop and strategies for reducing your production costs--all aimed at getting your campaign in the mail for less.

Order more than 6 how-to guides in any combination to receive discounted pricing. The more you order, the bigger the discount. Discounts will be reflected at check-out.

6 - 9 guides - $19.95 each
10 - 39 guides - $14.95 each
40+ guides -- Please call 800-777-8074 (Outside the U.S.
215-238-5482) for custom pricing

NEW 2010 Edition Now Available
Who's Charging What! -- Your Guide to Direct Marketing Creative Services gives you complete facts on top copywriters, agencies, designers, and consultants, providing you with the critical information you need to make decisions when looking for a copywriter. These top-flight professionals can deliver powerful, response-generating direct mail, e-mail, Websites, catalogs, print and broadcast advertising and any other direct response creative.

HOW-TO GUIDE

The editors of Catalog Success magazine have assembled a group of educational and instructive articles written by a group of contributors who specialize in the catalog industry. Find effective tactics to reduce photography costs and valuable information to help you better manage your catalog production workflow, specifically in the areas of paper selection, marketing, and achieving a prosperous relationship with your printer.

Order more than 6 how-to guides in any combination to receive discounted pricing. The more you order, the bigger the discount. Discounts will be reflected at check-out.

6 - 9 guides - $19.95 each
10 - 39 guides - $14.95 each
40+ guides -- Please call 800-777-8074 (Outside the U.S.
215-238-5482) for custom pricing