Mark Evans, Laura Gale & Tom Defino

Bridge the gap between existing print services and new cross-media services, and quickly incorporate cross-media services into your business and leverage digital information into improved profits. With a strong cross-media start-up plan, see how you can successfully execute these new service offerings, demonstrate their value by tying your sales to quantifiable benefits for your customer, present and position them to your customers in a meaningful way, and close the deal.