T.J. Tedesco, Terry Woods, Ken Boone, and John Leonard

If you’re going to read one book on direct mail, this comprehensive yet accessible book is it. A smart, thorough exploration of the world of direct mail, Direct Mail Pal: A Direct Mail Production Handbook casts light on every corner of the direct mail process, including direct mail planning, preproduction, production, and postproduction procedures. It strikes a perfect balance between being detailed yet not overly technical.

Some of the topics covered include:
• Postal rules and standards
• Data cleansing and management
• Palletization
• Address and barcode standards
• Mailing lists, including merge/purge procedures
• Inserting technology
• Drop shipping and commingling
• Postcard and label programs
• Levels of personalization
• Folding and Gluing
• Quality assurance and testing
• Distribution
• And the list goes on...

Technical tips and pertinent illustrations are sprinkled thorughout the text; also included are additional features such as sample checklists, forms, and glossaries.