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 E-Mail Marketing
  All About Email Creative


Here’s the challenge for email marketers: How to break through the clutter and get your message opened and read within 3 seconds, for that’s how long your prospects allow before they hit the delete button!

Through detailed analysis of hundreds of thousands of emails residing in the Email Campaign Archive (www.emailcampaignarchive.com), best-practice advice from industry experts, case studies and more, “All About Email Creative” will give you the tools you need for success.

Here are just a handful of important take-aways you’ll learn from this groundbreaking report:

- Month, Day of Week and Time of Day with the Highest Email Volume
- Top 20 Most Popular Words and Symbols in Subject Lines
- Word Count Trends … What Could It Mean?
- What You Should Test – NOW!
- How to Avoid Junk Filters – The Trigger Words That Get You Trashed
- To Use Free or Not to Use Free – That Is the Question
- So many more!

Filled with countless examples, more than 20 charts, several case studies, and privileged knowledge from top email marketers, “All About Email Creative” is must-reading for any marketer involved in email and cross-media campaigns.
$197.00

  Copywriting 2.0 Your Complete Guide to Writing Web Copy that Converts


A Web page is like a Broadway show. You HAVE to grab and wow your audience in the first few seconds. On a website, you don’t do it with song and dance ... you do it by getting your audience to read your headline and think, “YES! This is exactly what I want!” With Nick Usborne’s Copywriting 2.0 Your Complete Guide to Writing Web Copy that Converts, you'll get the tools you need to create blockbuster Web copy that sells.
$497.00

  E-mail Marketing that Works


The low costs, infinite possibilities and fast response times make e-mail a natural test medium and allow marketers to optimize their creative, list and offer in record time. Find examples of e-mail campaigns that combine the best practices of lists, offers and creative!

Order more than 6 how-to guides in any combination to receive discounted pricing. The more you order, the bigger the discount. Discounts will be reflected at check-out.

6 - 9 guides - $19.95 each
10 - 39 guides - $14.95 each
40+ guides -- Please call 800-777-8074 (Outside the U.S.
215-238-5482) for custom pricing
$24.95

Best Sellers
1. The Secrets of Emotional, Hot-Button COPYWRITING
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2. All About Email Creative
$197
3. The Secrets of Direct Mail Testing
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4. E-mail Marketing that Works
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5. Business-to-Business Lead Generation Strategies (2nd Edition)
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6. The Secrets of Direct Marketing Arithmetic
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7. Business-to-Business Lead Generation Strategies
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8. Directory of Major Mailers
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9. Direct Mail Pal
$30
10. The Secrets of List Research
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