The editors of Catalog Success have pulled together tips and tactics to help you refine your catalog's production process. Learn how to select paper and printers, ensure color quality, improve a digital workflow, boost the efficiency of your next photo shoot, reduce costly production errors, save time and money on printing costs, and more!

Order more than 6 how-to guides in any combination to receive discounted pricing. The more you order, the bigger the discount. Discounts will be reflected at check-out.

6 - 9 guides - $19.95 each
10 - 39 guides - $14.95 each
40+ guides -- Please call 800-777-8074 (Outside the U.S.
215-238-5482) for custom pricing

Strategic Catalog Marketing is not just another "how-to" book about direct marketing. Stephen Lett wrote this book about catalog marketing especially for catalogers. This book is a practical guide, written with you, the catalog marketer, in mind.

You'll find...Step-by-step instructions on how to develop a circulation plan...How to execute a mail plan...How to analyze your business...and much more!

Find crucial guidance in your quest to start, build and/or grow exponentially your catalog and online business.

HOW-TO GUIDE

The editors of Catalog Success magazine have assembled a group of educational and instructive articles written by a group of contributors who specialize in the catalog industry. Find effective tactics to reduce photography costs and valuable information to help you better manage your catalog production workflow, specifically in the areas of paper selection, marketing, and achieving a prosperous relationship with your printer.

Order more than 6 how-to guides in any combination to receive discounted pricing. The more you order, the bigger the discount. Discounts will be reflected at check-out.

6 - 9 guides - $19.95 each
10 - 39 guides - $14.95 each
40+ guides -- Please call 800-777-8074 (Outside the U.S.
215-238-5482) for custom pricing