Good, reliable market information, based on good, reliable marketing research, is more important than ever to businesses of every size and description. But nowhere is it more critical than in the business-to-business marketplace.

In the business arena, the products and services are often more complicated and more expensive than those marketed to consumers at home. As a result, a multi-step marketing strategy must be employed. You'll find that this guide covers everything from offer/list selection, telemarketing, and program creation to lead funneling, media integration and marketing strategy for the business-to-business marketing community.

Order more than 6 how-to guides in any combination to receive discounted pricing. The more you order, the bigger the discount. Discounts will be reflected at check-out.

6 - 9 guides - $19.95 each
10 - 39 guides - $14.95 each
40+ guides -- Please call 800-777-8074 (Outside the U.S.
215-238-5482) for custom pricing

Find countless tips and insights from B-toB marketing experts in this collection of articles on how to manage a successful lead generation program.

Order more than 6 how-to guides in any combination to receive discounted pricing. The more you order, the bigger the discount. Discounts will be reflected at check-out.

6 - 9 guides - $19.95 each
10 - 39 guides - $14.95 each
40+ guides -- Please call 800-777-8074 (Outside the U.S.
215-238-5482) for custom pricing